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The Annique Difference

1. World First

Annique was the first company in the world to develop Rooibos-based health and beauty products. The Annique Rooibos Story makes Annique the only product range with the right to claim the discovery of the anti-allergic and anti-ageing qualities of Rooibos.

2. Rooibos

Rooibos, indigenous to South Africa, only grows in the beautiful Cederberg region of the Western Cape.  Annique has harnessed the unique qualities of Rooibos in our products. Rooibos has many health properties, and is known to improve:

  • Heart health
  • Cholesterol
  • Stress
  • Allergies
  • Diabetes

And many more!

3. Truly South African

Annique’s products are locally developed and manufactured, making it truly South African.

4. Award-Winning

Over the years, Annique has won numerous local and international awards, including two gold medals in 1997 for the formulation of the Annique Rooibos products from the World Intellectual Property Organisation (WIPO)’s International Woman Inventor of 1997 in Geneva, Switzerland.

5. Extensive Product Range

Annique Health and Beauty has over 20 brands and more than 250 Rooibos-based products including daily, treatment and anti-ageing skincare, an extensive health and lifestyle range, as well as superior quality cosmetics and fragrances.

6. Quality

Annique provides world-class products, extensively tested and compliant with the highest standards.

7. Empowerment

The Annique business is built on fostering meaningful personal relationships. It has a heart for people and strives for empowerment of the nation and personal development for all.

8. Rock Solid

The Annique business celebrates 50 years of existence this year. It has adapted to many changes, through the commitment of its dedicated Consultants, leaders and Home Office staff and will continue to do so in future.

The Rooibos Connection

What makes Annique’s products so exceptionally unique is that they contain Rooibos extract, which has been a trusted and scientifically proven remedy over the past few decades. Rooibos has many healing properties, including that it;

  • Anti-allergenic
  • Antioxidant
  • Anti-bacterial
  • Anti-inflammatory
  • Anti-viral
  • Anti-spasmodic
  • Anti-ageing
  • Contains no caffeine
  • Low tannin from pure Rooibos leaves



The Wonder-Herb Rooibos

Local inhabitants of the Cederberg region first discovered that Rooibos leaves can be brewed as a refreshing drink, more than 300 years ago. They would use axes to harvest the plant and then bruise the leaves with hammers, before leaving them to ferment and later dry in the sun. Today the harvesting and processing of this indigenous herb are done in much the same way, only using more advanced equipment.

Local inhabitants of the Cederberg region first discovered that Rooibos leaves can be brewed as a refreshing drink, more than 300 years ago. They would use axes to harvest the plant and then bruise the leaves with hammers, before leaving them to ferment and later dry in the sun. Today the harvesting and processing of this indigenous herb is done in much the same way, only using more advanced equipment.

Crossing the Seas

Early Cape-Dutch settlers started drinking Rooibos tea as a cheaper alternative to expensive black tea from Europe. In 1772, European botanist, Carl Thunberg, visited the Cape to report on the Rooibos plant and its tea variant.

In 1904, Russian immigrant, Benjamin Ginsberg, recognised the potential of this unique tea and started trading with Rooibos tea, locally and internationally. This made him the first ever exporter of Rooibos and still today, the Ginsberg family continues to market Rooibos.

Revealing Rooibos Research

In the early 1900s, Dr Le Fras Nortier started researching the medicinal value and agricultural potential of Rooibos, since the doctor and nature-lover in him was drawn to this mysterious and aromatic tea. Still, the commercial growing of Rooibos only started in the 1930’s.

In 1968, Annique founder, Dr Annique Theron, put the spotlight on Rooibos with her claim that it soothed away her baby’s colic. She published a book on her findings called “Allergies: An Amazing Discovery” and continued to make huge strides in the promotion of the health benefits of Rooibos.

In the 1980’s Japanese and American scientists found a powerful and stable antioxidant called superoxide dismutase in Rooibos tea. In 1995 Infruitec, a South African research company, as well as Dr Charlene Marais of the University of the Free State, found and verified that Rooibos tea did indeed have the following properties:

  • Anti-allergenic
  • Antioxidant
  • Anti-bacterial
  • Anti-inflammatory
  • Anti-viral
  • Anti-spasmodic
  • Anti-ageing
  • Contains no caffeine
  • Low tannin from pure Rooibos leaves

Rooibos is not a true tea, but a herb. The brew made from the dried Rooibos leaves is therefore a herbal infusion (known as a tisane) rather than a tea, but is widely known as Rooibos tea. Rooibos has a distinctive colour, flavour and aroma, which differentiates it from most other teas. The flavour can be described as slightly sweet and fruity.

The vibrant amber colour of Rooibos comes from the natural colour that develops during the post-harvest “fermentation” (oxidation) process, brought about by natural enzymes in the plant. Rooibos is a pure and natural product as it contains no colourants, additives or preservatives and it has no kilojoules.

Annique only sells the very best quality Rooibos tea including traditional Rooibos tea, organic Rooibos tea as well as Green Rooibos tea. It is often blended with other herbal teas, like Annique’s Rooibos & Herbs tea range which offers extensive healing health properties. Annique also has a range of flavoured Rooibos teas, called Taste T, which includes flavours like Strawberry and Peach. Rooibos ages well and can be stored for long periods without any deterioration in quality, flavour and taste. Today, Annique Health and Beauty has over 21 brands and more than 250 products including daily, treatment and anti-ageing skin care, an extensive health and lifestyle range as well as cosmetics and fragrances.

Annique is the leader in Rooibos health and beauty, and therefore, we have implemented intensive tests to ensure our products are of the best premium quality, meeting the highest standards internationally.


Physical Attributes of Annique Rooibos Tea

  • No batches contain more than 0,5% dust
  • The Rooibos tea is guaranteed to be 80% or more leaf than stick
  • The tea is cut and not ground or put through a hammermill
  • The tea must pass a formalised taste test and deliver flavours that include both honey and caramel sweetness with a woody / grassy twist based on the standardised flavour wheel

Annique has taken their Rooibos-based products to the next scientific level, where we measure the polyphenol, bioflavonoid, aspalathin and oxygen radical absorbency capacity (ORAC) levels in our Rooibos batches, before conversion.  This ensures a standard of excellence and consistency in all of our products.

Minimum Standards of Annique Rooibos Tea Measured Per Cup

  • 1200 ORAC (oxygen radical absorbency capacity – measures antioxidant levels and quality)
  • 32mg Polyphenols (a subset of antioxidants)
  • 7mg Aspalathin (the unique antioxidant in Rooibos)

The South African Rooibos Council

Annique is a very active member of the Rooibos Council, who in the past year have created media exposure in excess of R15 million for Rooibos in South Africa and in international markets.

The South African Rooibos Council has invested in excess of R40 million into Rooibos research in the past 20 years and will invest a further R3-million in 2017 to commission additional research into Rooibos’ health-enhancing properties, which could yield some of the most exciting new discoveries yet.


Rooibos Joins EU’s Geographic Indicator Register and Gains Protected Designations of Origins 

Rooibos has put itself on the map! In a first for African food, the European Commission has approved the registration of Rooibos under Geographic Indication products such as Champagne, Irish Whiskey and other iconic products already registered.


Rooibos / Red Bush is the first African food to receive the status of a protected designation of origin in the EU register. The registration was hailed by the South African Rooibos Council, the Western Cape government and the Delegation of the European Union to South Africa. A protected designation of origin links a particular product to a particular region and, as a result, the product quality, reputation or other unique characteristic is directly linked to that particular geographical area. The registration means Rooibos can only be used to refer to the dried leaves of 100% pure Rooibos that has been cultivated in designated local municipalities of the Western and Northern Cape. 


This holds a number of benefits to the industry:

  • Food products listed on the EU register of protected designations of origins generate almost R1.24 trillion in value
  • Geographic indications offer a valuable competitive advantage
  • It will signal Rooibos’ unique quality to consumers all over the world
  • It will lead to an increase in demand
  • It will help sustain the Rooibos industry'



Our Principles:

Annique Lifestyle

Responsible eating habits, proper food choices, exercise, relaxation and sleep, clean air and water, mental health and spiritual wellbeing are all part of a holistic health programme. Proper moisturising and nourishment of the skin and body using products from the Annique ranges, combined with the correct lifestyle, will improve health and appearance.

High Standards

Annique’s nutritional and skin care products contain ingredients of the highest international standards. These products enhance the body and skin’s natural functions and help restore deficiencies for an improved nutrient balance. The Annique range improves the immune system function and prevents allergic reactions.

Health and Beauty Solutions

With modern man’s high-stress lifestyle, poor nutritional habits, lack of exercise, lack of deep sleep and the effects of pollution, a better solution to optimum health is needed. Annique products help protect the body against ageing and disease through proper nutrition and supplementation. We encourage healthy people to stay healthy.


Annique Consultants do NOT interfere with medical advice given by a medical or health professional. We do not make any therapeutic claims relating to our products for “curing,” “guarantees,” or “healing properties.” Annique Consultants do not criticise other companies, products or professions and most often sell at the suggested retail selling price.


Annique Consultants may recommend products to enhance, support and assist in the health and beauty of any individual, provided it does not go against medical advice. Annique products are developed to revitalise, invigorate, help and improve the health, wellbeing and happiness of the clients.

The Environment

The Annique manufacturing processes provided by certified GMP (Good Manufacturing Practice) suppliers are designed to release clean water and air into the environment and ingredients are biodegradable for a cleaner, safer environment. Some Annique containers are made from recycled plastics and other natural materials. Our containers are recyclable and should be disposed of at recycle centre for plastics and paper.

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